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Generative engine optimisation

Be the answer AI gives.

Axiom GEO shows whether ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews name your brand, what they say about you, which pages they rely on, and what to fix first. Then it measures whether the fix worked.

  • Six AI engines
  • Answer accuracy checks
  • Built for agencies
  • Made in the UK by Axiom Flux Ltd

Engines covered

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • Google AI Overviews
  • Google AI Mode
Why it matters

Buyers ask AI first. If you are not in the answer, you are not on the list.

Search results used to give ten links to compare. AI engines give one answer with a few names in it. Axiom GEO answers the four questions that decide whether one of those names is yours.

Named?

Does the AI mention you at all?

For the questions buyers really ask, across six AI engines, tracked over time.

First?

Where do you land in the answer?

Position weighted share of voice, because named first beats named fifth.

Cited?

Which pages is it reading?

The domains and URLs behind every answer, yours and everyone else's.

Correct?

Is what it says true?

Every claim checked against your fact sheet, with the page that caused it.

The platform

Measure it, correct it, improve it, prove it.

The parts most teams use every week. There is more in the platform, from rank tracking to Google Business reviews.

Answer accuracy

Every AI answer is broken into claims and checked against your fact sheet. Wrong addresses, old offers and made-up services are grouped into issues, with the page that caused each one.

Citations and sources

See the domains and pages the engines build their answers from. Directories, review sites, listicles, Reddit threads, your pages and your competitors' pages.

geo.axiomai.uk/c/northwind/geo/sources

Citation sources

What kind of source the AI draws on when it answers about you, from 4,210 cited pages across ChatGPT & Perplexity.

What kind of page

Company / business pages57%
Directory listings12%
Social pages8%
Listicles ("best of")11%
Guides / how-to6%
Review pages6%

Listicles, the actual pages

69 citesThe 7 best kitchen fitters in Yorkshirehomeguide.example - Perplexity
52 citesBest kitchen companies in the UK 2026kitchenreviews.example - Perplexity
44 citesKitchen brands, tested and ratedconsumerguide.example - Perplexity
38 citesTop rated fitters near youtradesdirectory.example - Perplexity

Click any source type to open the real pages. Get on the ones you're missing.

Question research

People Also Ask, autocomplete, Reddit threads and your own enquiries, turned into prompts and content.

Share of voice

Weighted by position, so being named first counts for more. See who the engines recommend instead of you, and why.

Content opportunities

Page two keywords, falling pages and AI answer gaps, each with an outline and the facts to use.

Schema and entities

Copy-paste JSON-LD for the types a page is missing, and an entity audit that shows how machines read your brand.

Work with measured outcomes

Findings become tasks with their evidence attached. The platform records a baseline and checks later whether the change worked.

How it works

From the questions buyers ask to changes you can measure.

Answers are collected through each engine's API on a schedule, so results are consistent and repeatable. AI answers vary from run to run, so trends are read over many answers, not one.

How we measure AI visibility
  1. 01

    Load the questions

    Build a prompt set from buyer questions, People Also Ask, Reddit and your own enquiries.

  2. 02

    Read every answer

    Prompts run on a schedule across the engines you choose. Each answer is parsed for mentions, position, sentiment, competitors and sources.

  3. 03

    Find what to fix

    Wrong claims, missing citations, page two keywords and AI answer gaps, each with the evidence and a suggested fix.

  4. 04

    Do it and measure it

    Send fixes to Work. The platform records a baseline and checks later whether the issue cleared or visibility rose.

In one login

GEO and the classic search stack, together.

No stitching three tools together per client. AI visibility sits next to rank tracking, reviews, citations, links and analytics.

Who builds it

Axiom GEO is built in the UK by Axiom Flux, founded by Ian Duncan after 30 years in search and marketing, from the HotBot era to AI answers.

Ian has led search as Head of Search, Director of Strategy, Marketing Director and CMO, for brands in retail, education, home improvement, travel, technology and regulated sectors. He writes and reviews the guides on this site.

Ian Duncan

Founder, Axiom Flux Ltd

Questions

What people ask before they start.

More in the full FAQ.

Frequently asked questions

What is Axiom GEO?

Axiom GEO is a generative engine optimisation platform. It runs the questions your buyers ask across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, records whether you are named, where and why, checks what is said against your own facts, and shows the pages behind each answer.

Is Axiom GEO a geospatial or mapping product?

No. Axiom GEO is software for generative engine optimisation, which is about how AI engines such as ChatGPT and Gemini describe brands. It has no link to geospatial data, mapping or geology companies with similar names. It is built and run by Axiom Flux Ltd in the UK.

What is generative engine optimisation?

Generative engine optimisation, or GEO, is the work of making a brand easy for AI engines to find, trust and describe correctly, so it gets named in their answers. It builds on SEO, with more weight on clear facts, trusted third party sources and consistent details across the web.

Which AI engines does Axiom GEO track?

ChatGPT, Perplexity, Google Gemini, Anthropic Claude, Google AI Overviews and Google AI Mode. ChatGPT and Gemini can also be checked as their apps show them, and Claude can be asked with web search as well as from memory. Microsoft Copilot citations come from Bing Webmaster Tools uploads, and Search Console uploads add Google AI Mode impressions.

How much does Axiom GEO cost?

One monthly price for each plan. Growth is £500 a month, Professional £799 and Agency £1,499, plus VAT, with custom Enterprise plans. Dental plans start at £39 a month including VAT, with a 7-day free trial. Each plan lists what it includes, with no setup fees and no charge per check, and extras can be added from your account.

Can Axiom GEO guarantee my brand appears in ChatGPT?

No, and no honest tool can. AI answers change from run to run and each engine chooses its own sources. What Axiom GEO does is show where you stand, what the engines rely on, and which changes are most likely to help, then measure the effect.

Is Axiom GEO built for agencies?

Yes. Each client gets an isolated workspace, with staff and client logins, white label reports and one monthly price per plan. In-house teams use the same platform for a single brand.

See how AI engines describe your brand

Track ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, check every answer for mistakes, and see the pages behind them.

Talk to us

Ask a question, book a demo or get a quote for your business or your clients.

We reply within one working day. No mailing lists.